Today, HumaneWatch triumphantly announced the success of its extremely expensive campaign to harass Discover into dropping its affinity program. The affinity program donates funds to HSUS and other nonprofits when cardholders use it to make purchases.
What HumaneWatch didn’t disclose was that the affinity program ended five weeks before the announcement, the planned conclusion of a program that successfully donated more than $1 million to HSUS animal welfare programs.
Thirteen other affinity programs ended at the same time, but strangely, Berman has declined to take credit for the closure of those programs.
In the wake of numerous public failures, Berman and Company is struggling to prove its worth to the deep-pocketed Big Energy donors they’ve been wooing. That’s not an easy task, as Berman’s disastrous blunders have earned his public relations firm decidedly negative publicity. And with up to 93% of “nonprofit donations” to Berman’s front groups quietly disappearing into Richard Berman’s for-profit coffers, persuading corporations to line his pockets in exchange for dubious results is a stiff challenge.
Berman’s Discover debacle illustrates the way his campaigns deceive corporate donors as much as the public. His front groups offer no accountability. No proof of results. Just vague claims of “changing the debate” and “victories” that had nothing whatsoever to do with his company’s actions.
The campaign to harass Discover squandered funds on obscenely expensive billboard ads in Times Square, multiple websites, promotional videos, and more… all to attack a program that — apparently unknown to Berman — successfully concluded in March.
If Berman’s corporate donors have any financial savvy, they’ll demand a refund.