Smear Campaign Tools Exposed: Phony Op-Eds
Phony opinion pieces are a key means by which Richard Berman funnels nonprofit donations into his personal and corporate bank accounts. Continue reading
Smear Campaign Tools Exposed: Sockpuppet Theater
What does the Center for Consumer Freedom do when they can’t find an expert to spread their misinformation? They invent a fake one. Continue reading
Smear Campaign Tools Exposed: Legal Intimidation
HumaneWatch creator Richard Berman despises trial lawyers, but that loathing only applies to lawyers working for the public good. Continue reading
Smear Campaign Tools Exposed: Manipulating Numbers
Richard Berman’s smear campaigns like the Center for Consumer Freedom and the Center for Union Facts frequently rely on distorted numbers to give their corporate spin the illusion of credibility. Continue reading
The power of (mis)quotations
Quotations allow the reader to hear a story in the teller’s own words, with their true voice and passion. They are a window to the speaker’s soul. But what if your goal is to falsely portray a respected animal lover as a cold, animal-hating psychopath? Continue reading
